BPL adopts data-driven approach to drive referrals

Working with data has transformed the way Barnsley Premier Leisure (BPL) manages its exercise referrals – and has also enabled it to expand the programme. The not-for-profit social enterprise currently runs two successful health referral schemes – BPL Health Referral and Weight Management Programme – within its Barnsley contract. A third, the Cancer Prehab and Rehabilitation Programme, is now in the early stages with funding in place and will be aimed at people with or recovering from cancer.

Central to the success of the programmes has been BPL’s decision to begin using a data management platform – provided by ReferAll – to help manage referrals, drive new people to its healthy lifestyles programmes and boost uptake rates. Since the introduction of the system, BPL has processed more than 6,400 referrals with encouraging results.