Everyone Active launches new ‘health membership’

Everyone Active has launched a new membership option at its facilities, which it says has made it the UK’s first leisure operator to offer fully integrated health support.

The company has integrated a HealthHero option into its membership benefits, offering customers access to a virtual GP service through video and phone consultations. Available seven days a week from 8am to 10pm, the service has been designed to ensure quick and convenient access to practicing GPs.

One of Europe’s leading digital-first healthcare providers, HealthHero offers five million consultations annually and provides services to more than 30 million people across the continent.

The new membership option, called Everyone Wellness, also gives customers access to a wide range of exclusive benefits to help with their mind, body and wellbeing. The new offering will include free guest passes, 14-day priority booking, free personal training and more than 120 offers and product savings from major brands in the wellness space.

The Everyone Wellness membership went live on Wednesday, 22 November. In the first weekend of sales, more than 2,100 memberships were purchased across Everyone Active centres.

Everyone Active’s Regional Director, Duncan Jefford, said: “The new membership is another significant step towards providing our customers with a 360-degree health and wellness offering. It will help make a significant difference and contribute to the health of local communities.”