Hero “mental health club” rebrands as zeno

Hero Training Clubs in Manchester, which marketed itself as the “UK’s first mental health club” when it first opened in 2019, is undergoing a rebrand.

The health, fitness and wellbeing club combines exercise and physical activity classes with mental and emotional health sessions.

Rebranding itself as zeno Health Club, the founder of the concept, Joe Gaunt, says the move marks a “new chapter” which will allow the club to extend its reach even further.

“We’re here to empower the people of Manchester with unmatched personalisation and support,” Gaunt said.

The new name will be accompanied by the launch of a brand new gym area, the launch of a “lifting club” membership option – for those focusing on strength training – and a simplified booking system.