Campaign to encourage people with Parkinson’s get more active

Parkinson’s UK and 1FitLife have launched an outdoor advertising campaign to encourage more people to enjoy an active life with Parkinson’s.

Called Together We Stay Active, the campaign uses donated advertising space from Clear Channel UK and is designed to show what an active life with Parkinson’s can look like. 1FitLife, a marketing agency specialising in wellness, has worked with Parkinson’s UK to create a library of photography and videography assets which focus on a diverse and accessible range of physical activities. The campaign highlights six popular activities; walking football, table tennis, seated exercise, boxing, outdoor walking and home-based workouts.

It is hoped that, through the imaging, the campaign will give more people the tools and confidence to enjoy an active lifestyle with the condition.