Everyone Active launches integrated You+ wellness memberships

Leisure facility operator, Everyone Active, has launched a new You+ membership offer, becoming one of the UK’s first operators to offer fully-integrated wellness support to its customers.

Developed in partnership with physiologist and wellbeing consultant Oli Patrick, the You+ membership focuses on six key pillars, which aim to provide people with “360-degree” health and wellness support, both in and outside centres. The six pillars are sleep, recovery, nutrition, brain health, social wellness and movement.

By signing up for the You+ membership, each customer will receive a consultation from a You+ coach across the pillars. The consultation provides insight to each customer’s current wellness and allows Everyone Active to benchmark their wellness through the ‘Everyone Active Age’. The ‘Everyone Active Age’ is calculated against the customer’s current age, but aims to give a measurement of their mind and body’s ‘age’. This is relative to their overall well-being habits and how they respond to each pillar in the You+ questionnaire.

According to Everyone Active, the new membership is a response to an increased demand for day-to-day wellness support. It is also an upgrade to its Wellness membership, which the operator launched in 2023 and which received more than 25,000 sign-ups – and accounted for 25 per cent of all new fitness sales.

Everyone Active’s Regional Director, Duncan Jefford, said: “Our new Everyone Active You+ membership is another significant step towards providing our customers with a 360-degree health and wellness offering. With more than 240 facilities in the Everyone Active portfolio, this is an exciting opportunity.”