Swim England’s strategy a “commitment to change”

Swim England has published its new strategy which has been shaped with the help of the aquatics community.

Titled One Swim England, the paper sets out the national governing body’s vision, which is “Great experiences in water. For all. For life”.

With a mission to “lead and serve an aquatics community to enable safe, enjoyable and successful experiences”, the strategy outlines four core values. These are: l we include l we are ambitious l we collaborate l we do what’s right Linked to the values are 18 goals, which set out the organisation’s roadmap for the future.

The 18 goals have been grouped under three headlines – foundations, enablers and community growth – and range from creating stronger clubs, connecting the sector’s digital ecosystem and environmental sustainability to tackling inequalities and increasing engagement.

The strategy has been created following insight received from Swim England’s Vision and Values Roadshows – a nationwide tour attended by hundreds of participants, volunteers, club committee members, coaches and others involved in the aquatics sector. According to Andy Salmon, Swim England Chief Executive, the strategy sets out a “bold, unwavering commitment to change”.

“The strategy signals a clear intent to support lifelong participation, making an even stronger case for the many health benefits associated with swimming,” Salmon said.