Tom Davies joins Myzone

Fitness tech brand Myzone has appointed Tom Davies as its new Global Marketing Director.

Davies joins the wearable tech specialist from franchised fitness company, Anytime Fitness, where he spent three years as Director of Marketing for the UK market. Prior to his role at Anytime, Davies has worked in a number of roles in marketing and fitness, including a three-year stint as Sales and Marketing Director at Parkwood Leisure.

Myzone CEO, Jay Worthy, said: “Myzone is at a pivotal moment in its lifecycle.

“Following the recent appointment of Vahid B. Zadeh as CTO, I’m so pleased that Tom is joining us to help evolve the business strategically and position the brand for its next stage of growth.”

Davies will report directly to Worthy, manage the marketing team and partner with the sales team to deepen relationships with gym operators, understand their pain points and explore opportunities for Myzone to support both existing and new customers.

Davies says joining Myzone represents an exciting chapter in his career. “I’ve always been a massive fan of the brand and the product,” said Davies.

Myzone has also expanded its marketing team with two new key appointments. Hannah Lewin, formerly International Marketing Director at Keiser, has joined as the International Distributor Marketing Manager, while Lauren Delahoy has been named CRM Manager.

Bridget Butler is also joining the Myzone support team, working closely with marketing, as Education and Training Manager.