Perform X

The premium business of fitness event will be free to attend this year

PerformX Live, the Business of Fitness show, returns in 2026 with its most significant move yet: the entire event is now completely free to attend. Now in its fifth year, the show will unite more than 6,000 industry professionals - from gym CEOs and independent owners to coaches and practitioners - to tackle the forces reshaping the fast-moving sector.

“Our mission is to unite and level up the whole industry, and making tickets free removes the final barrier,” Denning says. “We’ve added major new partnerships - including leaders from the spa and hospitality world - making 2026 our biggest show by a considerable margin.”

PerformX Live takes place at the NEC Birmingham on 25–26 February. Delegates can expect four stages of world-class content, prime networking, an exhibition floor packed with leading brands including gym80, Keiser, Core H&F and Xplor Gym, and complimentary VIP experiences for senior decision-makers. Registration is now open.

SPEAKERS

This year’s Main Stage, powered by Life Fitness / Hammer Strength, features headline speakers Russ Cook (The Hardest Geezer), Jonny Wilkinson (Founder of One Living), Alex Effer, Adrienne Herbert, Ollie Marchon and Mohammed Iqbal. Across the programme, experts will address the sector’s most urgent shifts, including GLP-1, AI, profitable recovery and longevity models, gyms evolving into health hubs, and how operators can build authentic communities.

According to Perform X organiser, Giles Denning, the event’s key focus is on “cutting through the noise” and highlighting the innovations, knowledge, technologies, products and services that drive the industry forward

WHY ATTEND?

PerformX is unmissable if you are an industry leader, gym owner, PT or coach. It offers tailored streams of educational content, endorsed by some of the industry’s greatest minds. As well as the speaker programme, delegates can network with more than 6,000 fitness professionals on a bespoke app and during an After Party event.