Egym expands US market reach with FitReserve acquisition

Fitness tech giant, Egym, has acquired FitReserve, a premium, all-access studio The acquisition accelerates Egym’s expansion of its Wellpass corporate wellness offering in the US corporate wellness market.

Initially launched as a direct-to-consumer membership, FitReserve was acquired by national employee benefits provider Trustmark in 2022.

Egym CEO, Philipp Roesch-Schlanderer, said: “We’ve been extremely impressed by FitReserve’s rapid growth in the United States and its adoption by the most sought-after brands in fitness.

“The $20 billion U.S. corporate wellness market has always been a strategic expansion opportunity for EGYM Wellpass. We are thrilled to accelerate our growth strategy by adding FitReserve and its premier studio and gym partner network.”