PureGym launches four group classes in partnership with SH1FT Fitness

Budget health club chain, PureGym, is expanding its group exercise offer to its members with the introduction of four entirely new class formats.

The quartet of classes focus on HIIT, lifting weights, mobility & flexibility and indoor cycling, with live in-club testing conducted earlier this year in a designated test region.

Created in collaboration with group fitness provider, SH1FT Fitness, the new classes will be launched across three key regions in the UK.

The new classes are part of an extension of PureGym’s partnership with SH1FT Fitness, which will also see four existing formats – focused on core, legs, bums & tums, cardio and strength – being revamped and being relaunched in gyms at the start of Q4.

PureGym and SH1FT Fitness first worked together to develop group fitness formats last year (2023).

Hugh Hanley, Group Director of Personal Training at PureGym said: “What drove us to partner with SH1FT is its approach to group fitness – simple, non-intimidating but highly effective.

“Together, we’ve created a suite of inclusive fitness classes where everybody is welcome – from complete beginners to seasoned athletes.

“With more fitness coaches offering to teach at our gyms than ever before, the PureGym teaching app that SH1FT developed for us has transformed our new fitness coaches, giving them a confidence I’ve never seen before.”

Will Brereton, Founder of SH1FT Fitness said: “Our mission at SH1FT is to make Group Fitness accessible to all – both class members and instructors.

“We’re really proud of what we’ve created with PureGym. This partnership has not only grown their group fitness offering but has also significantly increased instructor engagement—the results speak for themselves. We’re looking forward to growing this even further in 2025.”