The Shredquarters launches new studio franchise with Physical

Functional training franchise, The Shredquarters, has partnered with fitness equipment supplier Physical to launch a new boutique fitness franchise.

Called FUSE, the new concept will offer mind-body and HIIT studios, combining strength and conditioning, reformer and mat pilates, yoga and barre as well as high-octane cardio classes.

The first FUSE studio – a 370sq m site in Beaconsfield Buckinghamshire – features two group exercise studios (one each for mind-body and HIIT) which sit alongside showers and changing rooms.

According to FUSE CEO, Adam Waters, the two-studio model is the heartbeat of the concept.

“Being fit and well isn’t just about burning calories,” Waters said. “Nor is it about doing one type of workout over and over again. It’s about complementary workouts that bring balance and variety, challenge and recovery.

“That’s why every FUSE club will have separate mind-body and HIIT studios. We’ve fused all of this under one roof and within one supportive community. It’s a rounded approach to boutique training that’s designed to help people live better for longer.”

The workouts are available on a pay-per-class basis, while an unlimited package costs £40 a week. This allows members to do as many classes as they wish across both studios, including unlimited reformer pilates.

Also included in the unlimited package is the FUSE Wellness Journey, which starts with a TRU body composition assessment. This forms the basis of personalised goal setting.