Dan rees appointed ceo of emduk

EMD UK has appointed Dan Rees as its new CEO.

Rees, who has spent the past 25 years working in the fitness and physical activity sector, replaces the outgoing CEO, Gill Cumming-Bell, who has led EMD UK through a transformative period of growth. Under Gill’s leadership, the national governing body for group exercise has increased its member base tenfold in recent years to more than 19,500 professionals, strengthening its role as the voice for group exercise instructors and leaders.

Rees began his career as an instructor and transitioned through working with operators to holding senior leadership and advisory positions at some of the UK’s leading fitness training and awarding providers – including Central YMCA and Premier Global.

“Throughout my 25-year career in the health, fitness and education sectors I’ve seen first-hand the life-changing impact that movement, connection and community can have on people’s health and wellbeing,” Rees said. “Group exercise plays a vital role in addressing inactivity, supporting mental and physical health and creating inclusive spaces where everyone feels they belong.

“EMD UK as the NGB is a powerful advocacy for change, championing instructors, driving standards and increasing participation in group exercise across the UK. I am excited to build on this strong foundation, working closely with the team at EMD UK, Sport England, our members, stakeholders and partners to amplify the voice of group exercise nationally and to ensure the sector continues to thrive.”