PureGym partners with HealthKey for comprehensive wellbeing package

Budget gym operator, PureGym, has launched a comprehensive wellbeing package specifically designed for self-employed personal trainers and staff. Described as “first of its kind”, the initiative recognises that those who dedicate their careers to supporting others’ health and fitness deserve comprehensive support themselves.

The package provides every PureGym personal trainer with access to 24/7 online GP services, therapy and counselling sessions, in-person physiotherapy appointments, and financial wellbeing support, alongside substantial discounts on additional wellbeing services. It represents a significant investment in the health and professional development of the UK’s personal training community.

PureGym has partnered with digital health platform HealthKey to deliver the new resource. David Joeering, CEO and co-founder of HealthKey, said: “PureGym’s initiative represents a fundamental shift in how the fitness industry views professional support.

“With more than 3,000 personal trainers operating across the UK, the majority working as self-employed contractors, this demographic has historically fallen through the cracks of traditional employee benefits. By providing comprehensive wellbeing support alongside professional development, PureGym is creating a blueprint that other operators should follow.”

The launch comes at a time when the fitness industry is increasingly recognising the connection between staff wellbeing and service quality. PT turnover costs gyms significantly in recruitment, training and lost members, making comprehensive support both a retention strategy and a quality improvement initiative.

The wellbeing package builds on PureGym’s professional development programme, which provides personal trainers with over 26 hours of CIMSPA-accredited education.