Zoom Media launches Motion Plus rewards platform for gyms

Zoom Media has launched a new rewards ecosystem designed to help gym and leisure operators close the “retention gap”. Called Motion Plus, the platform will deliver personalised, tech-integrated and behaviour-driven incentives that look to reflect the individual needs of members.

Zoom Media – a specialist in-club media and engagement solutions provider – says that by doing so, the platform challenges “outdated models of fitness rewards” and will help operators boost retention and enhance member engagement. Motion Plus looks to tap into the experience of industries such as supermarkets, airlines and hotels, which have long thrived on loyalty programmes.

“With more competition than ever, the option for members to cancel at any time, and countless pay as you go options available, we are making the case to ensure members in the leisure sector feel truly valued,” Zoom Media said.

“Our recent white paper, Fit for Loyalty, highlighted that, while acquisition costs continue to climb, most loyalty programmes remain generic, underused, or invisible. One in five members say rewards and incentives influence their decision to stay, yet this 20% represents an often-overlooked group.”

Motion Plus looks to utilise behaviour-based triggers to reinforce healthy habits inside and outside the club, as well as personalisation and gamified milestones to keep members motivated. The white-label platform can be fully integrated with any operator system.

Ferne Langford, Strategic Partnership Director at Zoom Media, added: “Gyms have evolved. Members have evolved. Loyalty strategies haven’t.

“The industry’s been throwing free towels and protein bars at a retention problem, but when only one in five members say rewards influence their loyalty, something clearly isn’t working.”