Sector remains positive despite “expansion pressures”

New global research from Xplor Fitness & Leisure suggests the fitness industry is continuing to expand, with 74% of gym operators and leisure centres reporting strong or moderate growth over the past three years.

The Fitness Industry Growth Report 2027 surveyed more than 180 operators across 19 countries. Just 2% reported a decline, while 68% had opened a new location during the same period. Of those expanding their estate, 87% built a completely new club.

“I believe that the fitness and leisure industry has massive growth potential, in the UK, Europe, and around the world,” explains Mehdi Benjelloun, President, Enterprise Fitness at Xplor Technologies.

“We see it across all our customers – they are growing very fast. Our mission is to continue to support that growth in any way we can. It’s good for our customers, it’s good for their customers, and better health and fitness is good for all of the world collectively.”

However, growth is bringing fresh challenges. Finding suitable locations was cited as a barrier by 59% of operators, while 56% highlighted difficulties recruiting qualified staff. Among operators with UK locations, that figure climbed to 67%. Member acquisition costs are also increasing.

Globally, 60% of respondents said it is becoming more expensive to attract new members, rising to 70% in the UK. That puts greater emphasis on retention, referrals and the overall member experience, with existing customers identified as operators’ most dependable source of new business.