Street Tag: turning everyday movement into a habit

Life Leisure is backing the launch of Street Tag in Stockport, turning everyday journeys across the borough into a digital game designed to get families moving. Launched on 28 September, the free app creates virtual tags around parks, libraries, and active travel routes. Users collect points by walking, running, cycling or wheeling close to them, with their activity contributing towards school leaderboards.

The concept is simple. But the thinking behind it tackles one of the physical activity sector’s hardest questions: how do you engage people who do not identify as exercisers? Gamification has long been embedded in connected fitness, wearables, and workout apps. Street Tag takes similar behavioural mechanics – those points, progress steps, competition goals, and rewards – and applies them to the community itself.