STRONGER: TURNING AN UNDERUSED SPACE INTO A “CLUB WITHIN A CLUB”

Village Hotels appointed fitness and wellness facility specialist, Stronger Wellness, to create the experience. Stronger took the view that creating something authentic isn’t as simple as adding a few vintage references to a moodboard.

“We went looking for the real thing,” says Stronger co-founder, Elena Lapetra. “The team revisited traditional boxing gyms to understand what gives those environments their character: the materials, equipment and details.”

Those references then helped inform a space that captures the essence of an old-school boxing environment while still delivering the quality and functionality expected within a modern Village Club. The result is a space where classes combine different styles of boxing stations with fitness stations, inspired by the physical demands and movements of the sport. Members move through a bootcamp-style workout, following exercises on screens positioned throughout the studio. Stronger developed bespoke equipment for the space, including a custom leather range across the different boxing bags.

Andy Logan, Group Leisure Operations Manager, Village Hotels, said: “We wanted to create something genuinely different within the club - an experience that made boxing accessible and enjoyable for all. The collaboration across the project has allowed us to combine coaching, technology, fitness and a really distinctive environment into one concept.”