1Rebel expands into recovery space with new “contrast therapy” concept

Boutique fitness studio operator, 1Rebel, is stepping into the recovery space with the launch of its new contrast therapy concept, RESET.

RESET combines the benefits of sauna and cold plunge therapy in a self-guided session, aimed at accelerating muscle recovery, improving circulation and boosting overall vitality. The concept has been designed to offer customers a recovery solution designed to enhance both physical and mental wellbeing.

The inaugural space will open at 1Rebel’s High Street Kensington studio on 17th October, featuring premium equipment supplied by Nordic Saunas and Brass Monkey.

Louise Mortimer, a breathwork practitioner, will be acting as 1Rebel’s Recovery and Contrast Therapy Expert, bringing her knowledge in contrast therapy and breathwork to educate and engage members and appearing in marketing campaigns. James Balfour, Founder and CEO of 1Rebel, said: “Contrast therapy is continuing to grow in popularity and is quickly becoming a cornerstone of recovery and wellness. More people than ever are seeking ways to enhance performance, manage stress and improve overall health and we saw this as an ideal opportunity. RESET offers a powerful tool for users to optimise their recovery, wellbeing and mental health, bringing the benefits of contrast therapy to the heart of London’s fitness scene and we’re looking forward to introducing the concept across more of our studios.”

Participants in a RESET session begin with 10-20 minutes in a Nordic sauna, followed by a 30-second to 5-minute dip in a temperature-controlled Brass Monkey cold plunge, with the option to repeat this process 2 to 4 times within the 45-minute session.

Timers and breathwork guidance are provided throughout to help users manage their time and experience effectively.