CoverMe expands its team to support growth across new markets

CoverMe has further expanded its team to support its plans to grow and expand its presence in new markets.

Ali Atcha has been appointed as Chief Sales Officer, while Head of Commercial, Lou Crossland, has been promoted to Chief Commercial Officer.

Meanwhile, Doris Thews will take on a role as Vice President of Business Development USA.

Atcha has more than 18 years of experience in the health, wellness and tech industries, with a strong focus on sales and business development across Europe, the Nordics, Africa, the US and APAC markets.

He worked as a sales manager for brands including Next Generation and David Lloyd in the UK, before managing David Lloyd’s European sales and marketing, plus supporting the acquisition team for new clubs across the continent as European Sales Manager.