Fitness On Demand partners with Motosumo

Digital fitness platform, Fitness On Demand, has signed a partnership with live indoor cycling specialist Motosumo. The deal will see Motosumo’s cycling workouts feature on the Fitness On Demand platform.

Motosumo’s unique selling point is to turn indoor cycling sessions into live, accessible and interactive experiences without tech-enabled bikes.

The partnership will integrate Motosumo’s live and on-demand classes with Fitness On Demand’s platform, providing real-time stats, immersive engagement with instructors and community interaction on any bike at any time. Motosumo’s technology captures metrics such as RPM, distance, and calories burned through smartphone sensors, transforming any stationary bike into a high-tech exercise machine.

“Partnering with Motosumo is a natural fit for us,” said Andy Peat, CEO of Fitness On Demand. “By combining our extensive digital content library with Motosumo’s tracking and interactive capabilities, we are offering a live, instructor-led experience that can be accessed anytime, anywhere.

“This collaboration empowers our customers to expand their class schedules further, without additional investment in instructors or equipment, in a market that’s expected to reach $2.8 billion by 2030.”