FIIT unveils all-in-one B2B fitness operating system

FIIT has launched ONE FIIT, an all-in-one fitness operating system built to provide digital and in-real-life group training at scale.

The strategic expansion into B2B has been designed to enable the business to power fitness experiences beyond its consumer app, which was first launched in 2017.

ONE FIIT will deliver workouts through a turnkey, software-led solution to commercial gyms, residential buildings, hotels and spas, corporate workplaces and fitness brands.

According to Ian McCaig, Founder and CEO of FIIT, the launch reflects a “fundamental shift” in the fitness landscape, as the pandemic accelerated a hybrid fitness revolution, where consumers now expect seamless experiences across home, gym and mobile with many fitness enthusiasts training in multiple locations every week.

“Most gyms and fitness brands still struggle with fragmented tech stacks, costly hardware dependencies and the complex challenge of delivering consistent experiences across digital and physical touchpoints,” McCaig said.

“This convergence of hybrid training habits and the rapid expansion of fitness franchises has created a massive infrastructure gap.

“Our mission to make exercise a habit for everybody hasn’t changed.

“But now, we’re building the infrastructure to help every fitness-forward brand and facility deliver exceptional training experiences, without needing to build the tech themselves.”