FitnessGenes uses crowdfund to expand AI-driven solutions

FitnessGenes, the personalised health and fitness testing company, has launched its first-ever crowdfunding. Generating interest from individual and corporate investors, and supported by senior industry figures including David Lloyd and David Stalker, the company aims to use the funding to accelerate product development and expand into new global markets.

Expansion plans, which will be funded by the crowdfunding, include entry into the £1.84tn health insurance sector and the £48bn corporate wellness market.

The company has developed a proprietary AI-powered personalised recommendation engine, which ranks and prioritises health and fitness actions for members. It is also looking to direct some of the funding towards new AI products.