Levelling up HEALTH

Lampton Leisure, which operates six leisure and sports centres on behalf of London Borough of Hounslow, is integrating EGYM at its sites

Across the London Borough of Hounslow, Lampton Leisure is redefining the role of leisure centres in improving community health. With the integration of EGYM’s digital ecosystem, Lampton Leisure is delivering evidence-led physical activity programmes that are tackling some of the borough’s most pressing health inequalities, from physical inactivity and long-term conditions to childhood obesity.

Inclusive access

Hounslow is one of London’s most diverse boroughs, with over half of its residents identifying as Black, Asian or minority ethnic. Like many boroughs, Hounslow also suffers from areas of deprivation: more than 8 per cent of residents live in the 20 per cent most deprived areas of England. These communities experience lower life expectancy and higher rates of preventable conditions linked to inactivity. 43 per cent of adults are not meeting recommended physical activity levels, and nearly 40 per cent of Year 6 children are overweight or obese.

It is within this context that Lampton Leisure, in partnership with the London Borough of Hounslow, is positioning physical activity as a frontline health intervention with EGYM providing the technology and data to make it measurable, scalable, and inclusive.

Lampton Leisure first introduced an eight machine EGYM Smart Strength Series at Hanworth Leisure Centre before extending the technology to New Chiswick Pool and Brentford Fountain Leisure Centre. Automated setup and adaptive programming enable users, particularly those with little to no gym experience, to train safely and effectively without constant supervision.

This accessibility has been transformational. In the first month at Hanworth Leisure Centre alone, more than 900 people were onboarded, and Exercise on Referral has increased its membership growth by 400 per cent.

Data-led

For Lampton Leisure, the real power of EGYM lies in the data. “We chose EGYM because it provides the evidence we need to prove exercise is changing lives,” says Paula Vincent, Head of Health and Wellbeing, Lampton Leisure. “For the first time, we can show measurable improvements in strength, biological age and engagement, insights that help us build stronger partnerships with local public health and primary care teams.”

We chose EGYM because it provides the evidence we need to prove exercise is changing lives

EGYM data underpins the delivery and evaluation of key community health initiatives, including Exercise on Referral and The London Borough of Hounslow’s Stay Steady and Active programmes, both designed to engage residents most at risk of inactivity, falls and poor health outcomes. The Stay Steady & Active falls prevention programme starts with chair-based sessions in GP surgeries, delivered by Lampton Leisure trainers, helping participants build confidence before transitioning into EGYM-led circuit and chair-based sessions at the leisure centres. This bridge between clinical and community environments has been instrumental in breaking down barriers for people who might otherwise never visit a gym, whilst also helping reduce the strain on primary care clinical services.

BRIEFING

Impressive results

Since its integration, EGYM users have seen average strength improvements of 9.5 per cent, within six months of training with EGYM, plus the average biological age reduction is 8.7 years. For those aged 60 and over, many of whom participate in the Stay Steady & Active falls prevention pathway, within four months, strength has increased by an average of 9.1 per cent.

Paula adds: “The evidence is equally compelling when we look at sustained engagement. Since the start of April 2025, Lampton Leisure has joined 233 people on the Exercise on Referral membership, taking the total to 447. These members have also clocked up a collective 11,031 visits in that time, a clear indication of long-term behaviour change that supports Lampton Leisure’s ambition for a healthier, happier community.”

The London Borough of Hounslow has been among the first councils to embed the NHS CORE20PLUS5 model, a national framework for identifying and tackling health inequalities. This model highlights the importance of targeting activity interventions in the borough’s most deprived “CORE20” neighbourhoods. By placing EGYM’s digital ecosystem in community leisure centres across the borough, Lampton Leisure is improving accessibility to services and supporting the delivery of the borough’s health improvement goals, bringing activity opportunities closer to the people who need them most.

As Paula explains, “EGYM enables us to align directly with Hounslow’s public health strategy. We’re delivering programmes that target communities identified in the CORE20PLUS5 model and the data allows us to demonstrate the impact we are delivering in real terms. It gives us credibility and helps shape future commissioning decisions.”

This data-driven approach is also shaping new opportunities, such as Lampton Leisure’s junior membership for 11–15-year-olds, launched in September 2024. Using EGYM’s AI-driven programming, each young member follows a personalised plan that builds confidence and strength safely, establishing healthy habits early in life, another step toward long-term prevention and population wellbeing.

In a borough where chronic conditions such as inactivity and inequality intersect, Lampton Leisure’s integration of EGYM is providing a blueprint for how leisure services can deliver public health outcomes with evidence, inclusivity and impact. The technology is not just enhancing the gym experience; it is also enabling the sector to speak the language of health, backed by data that proves the difference intentional exercise makes to people’s lives.

Paula reflects: “By integrating EGYM across our sites, we’re transforming leisure into a credible extension of the health system. We can show what’s working, where it’s working, and who it’s helping. This is how we build trust, attract public health funding and ultimately support healthier communities.

Find out more: [https://egym.com/uk](https://egym.com/uk)