Myzone appoints motivation scientist to tackle fitness industry retention

Myzone has appointed leading behaviour change specialist Dr Heather McKee as Motivation Science Advisor, accelerating its mission to solve one of the fitness industry’s biggest growth inhibitors: member drop-out.

McKee will work closely with Myzone’s Chief Technology Officer, Vahid B. Zadeh, formerly of WHOOP. The move comes as Myzone launched its new Myzone Go– describing it as a “move to Motech” (see p.7).

“I’m obsessed with motivation and, more importantly, how we turn motivation into skills that sustain long-term change,” said Dr. McKee. “That’s why I’m delighted to be working with Myzone.

“We share a belief in the power of behaviour science to address the global challenge of inactivity. Myzone’s mission is so much more than simply tracking effort; it’s about building habits that drive lasting change.”