Myzone introduces “MoTech” with the launch of Myzone Go

Myzone has unveiled its new Myzone Go – designed to work with existing smartwatches and Myzone devices – as part of the introduction of what it calls an entirely new category, “motivation technology” (MoTech).

Myzone Go is a software-first experience that will track workouts and activity wherever the user moves, with the aim of helping operators drive long-term member engagement and individuals build lasting exercise habits.

Myzone Go is at the heart of the new MoTech roadmap, which the fitness tech company introduced at a glitzy launch event in London on 4 November attended by more than 150 operators, stakeholders and Myzone partners. It includes enhancements to Myzone’s heart rate-based effort tracking and digital platform, next-generation hardware and app features, as well as the launch of Myzone Go.

According to Myzone CEO, Jay Worthy, the move to MoTech will deliver a “deeper level of personalised motivation and seamless community connection”.

Jay Worthy said: “Member drop-out remains the single greatest challenge for fitness operators and the biggest barrier to the growth of the sector.

“MoTech tackles this head-on, turning the science of motivation into a seamless digital experience that rewards effort, builds habits, and sustains engagement for life. At the heart of this repositioning sits Myzone Go, our new app-powered experience that opens up Myzone’s motivational power to everyone. It’s a clear shift from FitTech to MoTech: from hardware-led to motivation-driven, from measuring performance to inspiring lasting participation.

“Working with our newly appointed Motivation Science Advisor, Dr. Heather McKee, we are embedding behavioural science into the experience of every Myzone user, providing technology that motivates people to get active and stay active, developing loyal, active members.”