Fitness On Demand enters wearable market with gBeat deal

Digital fitness specialist, Fitness On Demand, has signed a partnership with gBeat, a unified, fitness-focused platform for Apple Watch, Android and Wear OS smartwatches, to bolster its holistic wellness platform. The partnership will see Fitness On Demand’s Flex App and Group Studio integrate with gBeat’s geolocation and heart rate technology, allowing members to better leverage their smartwatches and trackers.

The smartwatch app will utilise geofencing technology to automatically launch when a member is close to their gym, studio or health club, creating a seamless start to their workout.

Fitness On Demand CEO, Andy Peat, said: “This partnership is a huge milestone for us as we continue to provide operators with every tool necessary to create engaging, holistic experiences.”