Steve Wright: boutique sector set for fresh, rapid growth

The boutique health club and fitness studio sector is primed for a fresh “explosion”, as Gen Z and Millennials seek more intimate fitness experiences – such as specific recovery components that focus on their health and longevity. So claims Steve Wright, Vice President of Power Plate UK & EMEA.

Speaking to WellNation, Wright said: “In recent years, the boutique fitness sector has witnessed a transformative trend: the integration of immersive vibration experiences. This innovative approach leverages advanced vibration technology to enhance the effectiveness and enjoyment of workouts, drawing fitness enthusiasts seeking a more engaging and rewarding exercise regimen.

“Capitalising on this technology to differentiate themselves in a competitive market, studios such as Accomplish Fitness, Vibe Tribe and Leap Fit in the UK have incorporated vibration into their classofferings, creating a unique blend of traditional fitness routines with high-tech enhancements. Further amplified by integrating immersive elements such as music, lighting, and other complementary therapies, studio owners are finding that these unique experiences can justify higher class prices, thereby increasing revenue potential.

“For boutique fitness and studio owners, embracing vibration technology not only sets them apart but also aligns with the growing consumer demand for bio-hacking; fast, innovative, and highly effective fitness solutions.”

Leap Fit, the world’s first Power Plate REV studio is utilising Power Plate within a ‘vibration-enhanced group cycling class’.

Studio co-founder JJ Jegede says “Our members don’t just get a cardio workout but a strength one too. It’s one of our most effective classes.”