Virgin Active brings in CoverMe to help with fitness team management

Virgin Active has signed a deal with staff management app CoverMe Fitness to cover its 34 locations in the UK.

CoverMe will be rolled out across the Virgin Active UK estate and is being implemented in various areas of team management. This includes improving communication between clubs and staff, managing in-house training, upskilling master trainers and identifying recruitment opportunities.

The app is also being used to manage Virgin Active’s swimming instructors, helping to reduce the likelihood of pool session cancellations.

Beverlee Brinkworth, COO of CoverMe, says: “The app ensures the team is updated on training opportunities, empowering them to learn new skills and teach additional class types.

“It streamlines communication, tracks instructor qualifications and simplifies coverage planning to keep instructors relevant.

“The system also helps identify recruitment needs, allowing Virgin Active to proactively manage staffing to meet demand and maintain its high standards of member experience.”

Founded by Rosanna Tucker and Beverlee Brinkworth, CoverMe was initially piloted as a group exercise cover solution to minimise class cancellations, boost staff engagement and enhance the member experience.

It enables operators to manage their teams and scout for fresh talent by posting audition requests to local and relevant professionals.

For fitness professionals, it offers ongoing career management tools, by providing low cost liability and health insurance, business advice and access to thousands of articles and online courses.

The online learning experiences are designed to provide continuing education credits toward recertification and advanced specialty certificates to advance professionally.