CoverMe makes key appointments

CoverMe has made a series of new appointments to support its continued growth and expansion. The on-demand management and cover solution app has appointed Richie Allan as Director of Global Sales, Caroline Ayling as National Business Manager and Jemma Wright as Business Development Consultant. The new additions bring a wealth of industry experience to the team that will help drive the company’s global performance as it helps operators to manage their teams and cut costs.

With more than 20 years’ experience in the sector, Allan has worked for some of the UK’s leading fitness brands, including Total Fitness, David Lloyd, Gym Group and Fitness First, where he completed the company’s Future Leaders Programme. At Xercise4less, Allan oversaw the opening of 20 clubs in two years and was named Regional Business Manager of the Year.

Ayling has also spent more than 20 years in the industry, starting out as a personal trainer before moving through club management, regional operations and commercial leadership roles across the private, public and boutique sectors. During her career, she has worked at Ultimate Performance, Lampton Leisure, Orangetheory, Total Fitness, Virgin Active and Fitness First.

Wright has a solid background in fitness technology, having spent the past seven and a half years at Myzone. Prior to this, she worked in a wide variety of operational roles from lifeguard, swim teacher and fitness instructor to duty manager.

Allan said: “As soon as I understood how CoverMe could help operators manage their workforce, I knew I had to be involved.”