fibodo appoints Jake Shand to key role

fibodo, the SaaS company looking to shape the experience economy, has appointed Jake Shand as its new Executive Director of Strategy & Growth.

With over 20 years of experience leading marketing, strategy, and commercial growth across global brands in fitness, wellness, music, hospitality and entertainment, Jake joins fibodo at a pivotal stage. His remit is to set up the UK business, translating vision into commercial traction, driving revenue, partnerships and user acquisition before international expansion in 2026.

fibodo provides a platform for independent professionals, studios, gyms and enterprise customers, enabling them to book, manage and monetise experiences across sectors including fitness, sport, wellbeing and events. The platform’s modular suite, Core, Galaxy, Nebula, Orbit, Pulsar, & Cosmos, delivers everything from bookings and memberships to payments, streaming and marketplace integrations.

“Jake’s appointment marks a major step forward in fibodo’s growth journey,” said Anthony Franklin, Founder and CEO of fibodo. “He brings the strategic clarity, creative leadership, and commercial discipline needed to accelerate our next phase. His understanding of the fitness and wellness economy, combined with real-world brand-building experience, makes him the perfect fit to drive fibodo’s expansion.”

Speaking on his new role, Jake Shand said: “The mission is simple but powerful: to give time back to the people who make others’ lives better – the coaches, trainers and creators who inspire communities.”