Innerva partners with Mr. Motivator

Power-assisted fitness equipment specialist, Innerva, has named Derrick Evans, MBE – better known as Mr. Motivator – as brand ambassador. Evans, a qualified fitness instructor, became an iconic figure through his exercise sessions on UK breakfast television in the early 1990s.

Evans will utilise his profile to highlight the benefit of power-assisted equipment and promote and champion healthy and active ageing, encouraging more ageing people to pick up a “gym habit”.