Justin Musgrove joins FitnessGenes in advisory role

FitnessGenes, the DNA-based health and wellness company, has announced that Justin Musgrove, former CEO of Fitness First and The Bannatyne Group, has joined the company in an advisory capacity to support new business acquisition and strategic development.

With more than 25 years of leadership experience in the global fitness and wellness industry, and having worked with some of its most iconic names, Justin brings a wealth of expertise in scaling high-growth brands and developing innovative business models that put customer experience at the core. His appointment marks an important step in FitnessGenes’ mission to expand its reach in personalised health, longevity, and preventative wellness.

FitnessGenes CEO Dr Sam Decombel said: “Justin is one of the most respected leaders in the fitness industry with extensive experience growing brands.”