Matt Leadbitter joins CFM as Business Development Manager

Creative Fitness Marketing (CFM) has appointed Matt Leadbitter as its new Business Development Manager. With a career spanning more than two decades, Leadbitter brings a diverse blend of leadership experience and front-line industry knowledge. His background includes roles as a Managing Director, Sales Director, consultant, business owner and personal trainer, giving him a holistic understanding of the fitness landscape.

“We’re thrilled to welcome Matt to the CFM team,” said Dave Wright, owner of CFM. “His depth of experience across the industry is exceptional. Matt has been on the ground, in the office, and in the boardroom.”

In his new role, Leadbitter will focus on developing strategic partnerships, supporting gym operators in growing their membership base, and ensuring clubs maximise the impact of working with CFM.