River bourne club partners with hoxtonai to optimise operations

River Bourne Club in Chertsey is using data, provided by innovative occupancy sensor technology, to optimise its operations and improve member experiences.

The private members’ club looked to capture more accurate data on its visitor numbers in order to better cater for its customers.

Having historically relied on swipe data, the club partnered with Hoxton AI to place occupancy sensors across entrances, gym zones, changing rooms and pool areas.

As a result, the club’s management team was able to unlock a stream of accurate, real-time data which led to “game changing” insights.

Among these was that the club’s true footfall could reach 1,400 visitors per day – double what the swipe data showed.

The data also showed that women’s changing room areas saw 50% more footfall than men’s – linked to children’s swimming lessons – and that there were hidden peak periods when the reception was overloaded due to third-party group arrivals (such as karate and dance schools).

Data from the sensors also allowed the club to identify a misalignment in cleaning schedules.

While the club was at its busiest between 3pm and 5pm, the cleaning happened at quieter times – often leading to customer dissatisfaction.

Matthew Russell, General Manager at The River Bourne Club, said: “We always thought we were busy. But looking back, we simply didn’t realise exactly how busy we were – or when.

“It was clear we needed to get smarter about operations – but swipe data and manual counts weren’t telling the full story. With thousands of visitors coming through each week, we turned to real-time occupancy data to unlock insight into true usage, and the results have been game changing.

“What started as a test turned into measurable improvements.”