Action Group becomes employee ownership trust

Action Communications Group has become an Employee Ownership Trust (EOT). As a result of the move, control over the integrated marketing agency – which specialises in the fitness sector – has been passed on to the newly created company, Action Group Trustees.

EOT’s are set up for the benefit of the employees to ensure they have a significant and meaningful interest in the future success of the company. The employees have a say in how the company is run and a share of the rewards.

Action Group was founded by Cheryl Hersey and Dawn Tuckwell in 2010. The duo led the company for over a decade, appointing an MD, Daniel Pearson, in November 2022. As part of the move to EOT, Pearson will become director and Hersey will continue to support him on the board as a director. Tuckwell has joined the Trust board.