CFM helps Choices health club gain 410 new members

Choices Health Club in Grantham has seen a remarkable surge in membership during its recent marketing campaign. In a span of just six and a half weeks, an impressive 410 individuals joined the club, resulting in an overall campaign projected profit for the club of more than £150,000.

The campaign was designed by industry specialist, Creative Fitness Marketing (CFM).

Choices Health Club owner, Duncan Foster, understands the importance of effective marketing in the competitive fitness industry. While he actively engages in various in-house marketing activities, he recognises the value of outsourcing certain functions.

The synergy between the club’s in-house marketing efforts and the impactful six-week campaigns orchestrated by CFM has proven to be a winning formula for business growth.

Katie Harper, Group Manager for Choices, said: “I would highly recommend CFM, they always bring in a significant number of members and ensure we have a great campaign.”

CFM Business Development Manager, Harry Ainslie, attributes the Choices campaign’s success to innovative marketing methods, which included a blend of traditional, digital and artificial intelligence (AI) technology.

“Most gyms and health clubs are missing out on a huge section of the market, relying heavily on social media marketing,” Ainslie said.

“Our multi-faceted approach gets those hard-to-reach prospects through the door and over the line!”

• Creative Fitness Marketing offers its services across the UK and Ireland and is a leader in strategic marketing, which can drive outstanding results even in a competitive market. To find out more about CFM, or to request a free info pack, visit: [uk.cfm.net/information-pack](https://uk.cfm.net/information-pack)

You can also contact the team directly at 0115 777 3333 – simply ask for Jonny or Harry.