Kevin Yates named CEO EMEA for Lift Brands

Kevin Yates has been appointed CEO EMEA at global fitness and wellness group, Lift Brands.

Yates, who first joined the company in September 2023, has been tasked with leading the EMEA team as it gears up for an ambitious international roll-out in the region.

In his new role, Yates will be responsible for driving the growth of the franchised fitness operator, Snap Fitness, in UK and Ireland. To read an interview with Yates, turn to page 22.