ReferAll cuts prices for facility operators

Exercise referral and wellbeing services platform, ReferAll, is reducing its prices this year. The company says it made the decision in a bid to help leisure operators who are finding it difficult to cope with spiralling costs.

With the physical activity industry under immense pressure and budgets particularly tight, we have adapted our pricing structure for 2024 to ensure our exercise referral software is accessible to anyone who wants to use the system,” the company told WellNation.

“The new tiered pricing structure allows operators to opt for variable or flat pricing models, to help make budgetary controls easier.”

It follows a previous, 50% cut in its installation fee, implemented in the autumn of 2023.

As part of a strategy to make its platform available to operators of all sizes, it has also created a new ‘lite’ user licence at a significant discount. The lite version allows users to efficiently complete all tasks related to the referral process, but restrictsaccess to reporting and system configuration. The new tiered pricing bands reward investment in growth. Previously, pricing was calculated per user, which worked well in smaller operators with fewer staff. ReferAll’s new enterprise level pricing band means multi-site operators cangrow their services without worrying about the cost of adding new users.

ReferAll’s MD, Stuart Stokes, said: “We wanted to serve our customers better at a time when many are struggling due to spiralling costs. Our aim is to bring value to our customers when they need it most.”