After-hours leads and enquiries an ‘untapped potential’ for gyms

A consumer behaviour report has identified what it describes as a “critical blind spot” in lead generation for fitness operators: the significant amount of high-intent gym searches occurring outside traditional operational hours.

Called How Many Gym Leads Are Lost After Hours?, the report – conducted across the UK, USA, Canada, and Australia – reveals that after-hours searches, defined as activity between 8:01 PM and 8:00 AM, account for a considerable share of gym-related inquiries.

The findings suggest a need for gyms to rethink their lead engagement strategies to capture the late-night prospects and stay competitive in an increasingly digital and on-demand world. The report was conducted by Keepme, which specialises in AI-driven solutions for the fitness industry.