BOX12 secures five additional The Gym Group locations
Tech-based boxing and functional training concept, BOX12, has expanded its UK footprint by signing a partnership for five new Gym Group sites.
As a result of the deal, new BOX12 pods are now available at Gym Group sites in Leeds Headingley, Southampton Shirley, Gillingham, and London’s Elephant & Castle and Shepherd’s Bush.
BOX12 is a digital solution that combines boxing techniques with functional training, offering members a high-intensity, guided workout experience designed to optimise both strength and cardio potential.
Founded in 2019, BOX12 was born from a shared vision between two fitness industry veterans, Jamie Cartwright and Jon Eade.
The concept is based on ‘always-on’ rolling circuits, aimed at allowing members to undertake a fully guided training session on their own schedule, regardless of when they choose to workout.
The Gym Group was the first low-cost fitness operator in the UK to introduce a BOX12 studio – at its Euston location in London. It currently operates at more than 75 locations.
BOX12’s Co-Founder, Jamie Cartwright, added: “We’re excited to see The Gym Group expanding their BOX12 offering across more locations.
“By making the BOX12 on-demand workout experience available to more of their members, The Gym Group is empowering more people to exercise on their own terms, and benefit from high-quality guided training.”
Catherine Ferma, Operations Director at The Gym Group, added: “Making fitness accessible to all is our mission at The Gym Group.
“By growing our BOX12 offering to additional sites, we’re delivering even more value to our members and expanding access to innovative fitness experiences at the same low monthly cost.”