Myzone strengthens its leadership team

Fitness tech firm, Myzone, has made three appointments to its global leadership team to drive product development and business growth.

Jennie So joins the business as Chief Product Officer, Kyle Millroy joins as Senior Vice President of Global Sales and Craig Artley has been appointed as Chief Financial Officer.

So, based in Hong Kong, will be tasked with leading on product development and innovation and comes with 25 years’ product experience working for brands such as Burberry and WeWork.

She is also the founder of Lilax Analytics, an AI-powered platform that helps brands build omnichannel experiences to boost customer engagement. Myzone says her expertise in leveraging AI to enhance customer experience will play a “pivotal role” in the company’s product strategy moving forward.

Joining So in the newly created position of Senior Vice President of Global Sales, Kyle Millroy is a seasoned professional in the fitness industry, having been instrumental in the growth of Johnson HealthTech across South Africa as well as leading the Benelux and EMEA Distributor business for Life Fitness.

The third addition to the leadership team, Craig Artley, is an experienced executive director and finance leader, having been Chief Financial Officer at FSB Technology and Finance Director at Sporting Group. As Myzone’s new CFO, his background in corporate finance and experience in putting in place governance and controls to support the scaling of a business will be utilised in Myzone’s ambitious growth plans.