UNITING the Industry

WellNation reports the highlights from two recent physical activity industry events, Sports Course and ConnectCX

Two industry events, aimed at physical activity sector leaders, took place in Solihull recently. WellNation was on hand to see how the events provided a transformative platform for professionals, offering actionable insights and innovative strategies.

Sports Course Summit

Welcoming a variety of sports clubs, and operators, the summit – powered by CoursePro – kicked off with an inspiring keynote featuring former British Olympic swimmer, Kevin Burns, who is now consultant at Myrtha Pools. Burns shared his journey as the first black swimmer to represent Great Britain at the 1976 Olympic Games, discussing diversity and overcoming challenges in sports.

Robert Larcome of Healthy Heads then delivered a compelling presentation on children’s mental health, social value, and the essential qualities of effective coaching. Nick Mennell, Director at Pocket Rocket Group, moderated an engaging panel with representatives from the STA, Swim England and British Gymnastics, offering valuable perspectives on the challenges and opportunities for National Governing Bodies.

A highlight of the summit was the roadmap session, where CoursePro unveiled exciting updates and new features to enhance course management.

Suzanne Gabb, COO of Good Boost, provided actionable strategies for leveraging CoursePro data to improve retention and drive growth. Disability sports charity, Activity Alliance, also shared their expertise on fostering disability inclusion in sports.

Reflecting on the event, Vanessa Bale, Halo Leisure, said: “A great summit - fabulous speakers, and a well-rounded opportunity to listen to some great topics.”

Connect CX Summit 2024

The ConnectCX Summit brought together industry leaders and professionals for a day dedicated to enhancing customer experience, celebrating success and sharing valuable strategies. The event – powered by Fitronics & Proinsight – combined insight, collaboration and celebration to inspire businesses to elevate customer experiences and drive growth.

Dr. Esme Tuttiett, Research and Data Analyst at ukactive, opened the day with a session titled Consumer Engagement: The National Picture & What Else Do We Want to Know?. The thought-provoking and interactive session explored future consumer insights, gathering valuable audience feedback to shape experiences and encourage more people to get active.

Jill Spencer from ProInsight followed with an insightful session on CX Trends and the Metrics That Matter Most, offering practical takeaways for measuring and improving customer experience. Daryl Lewis from Hollywood Bowl shared strategies for putting the customer at the heart of your business, while Dirk Talsma from Rapport Guest Services delivered an engaging talk on culture and employee engagement.

Tamara Bailey from [HireBoB.ai](https://hirebob.ai/) discussed the future of customer experience through AI, highlighting how technology can enhance customer interactions. Juan Cuesta from Fitness CX emphasised the importance of touchpoints and mapping the customer journey to create seamless experiences.

The day wrapped up with a dynamic panel session expertly led by David Stalker from Europe Active. He was joined by Scott Mackenzie (Horizon Leisure), Gary Nicholas (Pembrokeshire County Council), Marc Jones (Fitronics), Maddie Cummings (Love Recruitment) and Chloe Kinch (ProInsight Mystery Shopping), offering diverse perspectives and practical advice.

The evening celebrated excellence with the MEA Awards, recognising outstanding contributions in customer experience. The summit concluded with networking drinks, offering attendees an opportunity to reflect, share ideas and build meaningful connections.

“It was genuinely one of the best industry events I have been to,” said Cat Birch, Sales and retention manager, Horizon Leisure.

“The quality of speakers, the scope of content, and the relaxed, fun atmosphere were all spot on. I came away with so many new takeaways and important reminders to enhance customer experience. Great connections made and inspiration gained. Well done, Fitronics and Proinsight - an all-star collaboration!”

Empowering the Industry

Both events left attendees with actionable strategies to elevate their businesses. From mastering disability inclusion and retention in sports to leveraging cutting-edge technologies for exceptional customer experiences, the events underscored Fitronics’ commitment to driving innovation in the leisure and sports sectors.