Everyone Active and EGYM partner to launch first Smart Strength facility

Everyone Active has partnered with EGYM to launch its first Smart Strength facility at Winchester Sport and Leisure Park. The installation of the eight-piece EGYM Circuit and Fitness Hub has been designed to improve Everyone Active’s personalised fitness offering and provide data-led insight into members’ training.

The initial launch at Winchester will be followed by two further EGYM installations at Bedworth Physical Activity Hub and Stratford Leisure Centre, scheduled for early 2026.

The equipment will be available to all Everyone Active members at the participating sites, including those on the GP Referral scheme. Each customer will be guided through a 60-minute onboarding session, which includes a full-body workout on the EGYM Fitness Hub and Smart Strength equipment. The Smart Strength equipment provides AI-powered on-screen exercise guidance, which can remove several barriers to strength training.

As part of the onboarding, members will also undergo a comprehensive fitness level and body analysis, which includes an assessment of flexibility and metabolism. The PT will highlight the areas where targeted training can support improvements in BioAge (biological age). Once completed, EGYM machines will automatically configure to the customer’s set-up each time they use the equipment.

Duncan Jefford, Regional Director at Everyone Active, said: “At Everyone Active, we are committed to providing the best and most advanced equipment across our gym facilities. This new partnership with EGYM will enable our fitness colleagues to provide data-led support and gain additional insight into each member’s fitness and BioAge.

“Our ambition is to grow this partnership across further centres in 2026. We’re confident that this equipment will encourage more people to get active, including those with health conditions.”