Investment in inclusive hub drives participation and membership

Burnley Leisure and Culture’s (BLC) renewed focus on older adults and people living with long-term conditions is delivering impressive results following a major upgrade of its power-assisted exercise suite. Relaunched as the Active Hub, the revitalised space has seen membership double and usage by those with disabilities increase by 300%. Located at St Peter’s Leisure Centre, the former women-only suite is now a premium exercise space featuring Innerva’s latest power-assisted technology with enhanced digital connectivity via Innerva Connect, offering a supportive environment for all abilities.

Prior to the refurbishment, 23% of exercise referral participants converted to mainstream membership. Following the upgrade and the introduction of a stepping-stone membership, the conversation rate has grown to 81%.