Noel Agyei returns to fitness – appointed COO of CoverMe

CoverMe Fitness has appointed Noel Agyei as Chief Operating Officer, marking his return to the fitness industry.

With almost 20 years of hands-on fitness experience as well as extensive expertise in sales, operations and technology leadership, Agyei has been brought in to scale the CoverMe Fitness business – a fitness team management platform – globally.

Agyei said: “I’m incredibly excited to return to the industry where it all started for me, working closely with CoverMe’s visionary founders Rosanna Tucker and Beverlee Browne to grow the business. After years in tech, product development and leadership roles, I’m excited to use my experience to help fitness professionals and clubs thrive and make CoverMe the go-to platform for the global fitness community.”

Agyei’s career in fitness began in the mid-1990s and saw him progress from a gym floor instructor to personal trainer, group exercise instructor, sales manager, general and regional manager, eventually opening a new club in Amsterdam.

Leaving the fitness industry to pursue new challenges, he went on to hold senior roles across the hospitality, entertainment and healthcare sectors, including co-founding a MarTech SaaS platform. Agyei helped scale the company from a start-up to a 30-person team, securing £15 million in investment and ultimately achieving a successful acquisition by Adobe.

Rosanna Tucker, co-founder of CoverMe, says: “Noel brings proven SaaS (software as a service) leadership, exceptional commercial judgement and a track record of scaling technology businesses through disciplined execution.