Snap’s new London club “setting new benchmark”

Snap Fitness has opened its newest club in central London, which the franchised operator says has “set a new benchmark” for 24-hour high street gyms. Located on Gray’s Inn Road, Chancery Lane, the 12,000sq ft club brings together traditional gym training with modality group training, recovery and wellbeing – including reformer Pilates – in a single environment. Snap says the facility is part of plans to move the brand beyond the traditional 24-hour gym model.

Kevin Yates, CEO of Snap Fitness EMEA, said: “Chancery Lane showcases the future for Snap Fitness and elevating the 24/7 gym sector.

“We are showing that round-the-clock access and premium, multi-modality experiences can be delivered without the usual premium price tag. This site demonstrates how we’re taking the category to a new level to create a genuine wellbeing destination, not just gym access.”

The club features an extensive gym floor with cardio, free weights and strength training zones equipped with premium kit from Life Fitness, Hammer Strength and other leading suppliers.

Other facilities include eight reformer Pilates beds with 24-hour access, a group cycling studio and a dedicated recovery lounge with compression boots, massage chairs and massage guns.

Elsewhere, contrast therapy is offered through infrared saunas and cold showers. Members will be able to tap into more than 800 on-demand classes The club will be operated by Peter Dhillon, a multi-site franchisee. The Grays Inn site will be Dhillon’s seventh Snap Fitness location.