Ex-Gymshark chief named President of fit tech start-up Brawn

Former Gymshark chair, Paul Richardson, has been appointed President of fit-tech start-up Brawn.

Richardson’s appointment comes after he backed Brawn – marketed as the world’s first, connected community strength training platform – through a significant, seven-figure investment.

The investment will be used to further bolster Brawn’s capabilities at a critical stage of growth for the business. Brawn offers a B2B software solution for gym owners and personal trainers (PTs) to engage with customers who are early or new to strength training, lacking confidence, motivation and seeking guidance and purpose.

The community-focussed app connects members to their gym, PTs and fellow members who lift. For gym operators, Brawn allows them to replace whiteboards with digital gym floor challenges and offer new PT-led services including strength classes and small group strength coaching.

Sohail Rashid, CEO and Founder of Brawn, said: “We are pleased to welcome Paul to the team at this important time for the business.

“Our mission is to make strength training more accessible and inclusive, providing people with the tools they need to improve their health and longevity. Gyms play a crucial part in enabling millions of people to have the space to exercise, but until now, there has been no digitalisation of the weight training area of the gym floor.

“Paul’s expertise in growing brands within the sector will be invaluable to us.”