Global body, IHRSA, rebrands as Health & Fitness Association

Global fitness industry assocation, IHRSA (International Health, Racquet and Sportsclub Association) has rebranded.

The US-based organisation has renamed itself as the Health & Fitness Association. The move follows a 12-month project involving board members, stakeholders and brand strategy and brand marketing consultants.

“Our new name more readily reflects the amazing community of health and fitness leaders that we represent worldwide,” the organisation said in a statement.