Les Mills and Fitness On Demand sign ‘groundbreaking’ deal

Fitness On Demand and Les Mills have signed a partnership deal designed to make it easier for health clubs, gyms and studios to create their own omnichannel fitness solutions.

Described as a “groundbreaking collaboration”, the arrangement will see Les Mills facility partners that do not yet offer a bespoke or branded fitness app for their members being able to utilise the Fitness On Demand platform, opening up the opportunity to begin delivering in-gym and at-home content. The Fitness On Demand platform will also feature Les Mills content packages.

Andy Peat, CEO of Fitness On Demand, said: “Our collaboration with Les Mills is a positive step forwards and aligns perfectly with our mission to make fitness accessible to more people, empowering them to lead healthier lives.”