Optimum Nutrition sign partnership with McLaren

McLaren Racing has signed a deal which will see Optimum Nutrition become the official sports nutrition partner of its McLaren Formula 1 Team for the 2024 season and beyond.

With a key focus on the McLaren F1 Team drivers and pit crew, the partnership will see Optimum Nutrition support the team’s performance, health and wellbeing with science-led sports nutrition products.

The deal comes at a time when the McLaren team is looking to build on its accomplishments during the 2023 season – which included breaking the Guinness World Record for the fastest ever pit stop (a 1.80-second stop at the Qatar Grand Prix).

As part of the partnership, Optimum Nutrition branding will feature on the pit crew overalls and set-up kit, and the driver overalls of McLaren Formula 1 drivers, Lando Norris and Oscar Piastri.

Matt Dennington, Executive Director, Partnerships & Accelerator, McLaren Racing, said: “We operate in a high performance environment and our people are our most important asset, so it’s fantastic that Optimum Nutrition will support our continuous push for improvement and excellence across everything we do.”

Colin Westcott-Pitt, Global Chief Brand Officer, Glanbia Performance Nutrition, added: “Both McLaren and Optimum Nutrition are dedicated to peak human performance and excellence so we are thrilled to be working together during the forthcoming F1 season.”

The 2024 FIA Formula One World Championship kicked off on 2 March at the Bahrain GP.